User Experience
10.2021
User Experience
10.2021
We specialize in solving problems where human experience meets technology. Find out how we turn your ideas into tangible solutions from the initial concept through continuous optimization.
Lots of working from home and online meetings are the order of the day. In retail, distance must be maintained and personal contact is reduced to the bare minimum. Nevertheless, it is important to analyze the needs of users through studies. Although the development of new products is slowing down, finding out what the needs of a group of people are or how test subjects react to a new design is still very important for a successful development process. The Allround Team has advocated conducting studies “remotely”. This means that test subjects are not invited to our offices, but can take part in the studies independently without the presence of our test manager at home.
Our development team has been working with virtual reality (VR) for some time and studies have already been carried out with VR glasses. The idea of sending VR glasses to test subjects to show a test scenario with videos of the concepts to be evaluated was quickly developed. The realistic presentation makes it possible to achieve comparable results to real test scenarios. Two challenges were identified in an initial prototype:
These challenges were overcome with competence and expertise in another prototype. With this technology, it is now possible to conduct studies remotely. This has several advantages at the same time: The test subject can take their time at home and a possible risk of infection is minimized. The VR technology also allows the test subject to immerse themselves in the simulation at home. In addition, operating the goggles is a new challenge for some test subjects, but many people have a keen interest in new technologies.
Thanks to iterative development, new ideas and approaches can be implemented quickly and day-to-day business can continue even with restrictions.
Do you have any questions or are you interested in working with us? Just send us an email and we will get back to you or simply give us a call.